Graphics 1 Blog

 

 

 

  The food packaging I choose that utilizes the elements of art is a bottle of Fairlife chocolate milk. Throughout the packaging all the elements of art such as line, shape, form, space, size and color are included. The bottle caught my attention due to the different hues and values of brown used, along with the form of a cow's head placed in the center of the bottle. Throughout the packaging there are five different shades of brown that create contrast between the different sections of information displayed on the bottle. Surrounding the logo and the text, the negative space draws your eye right to the center of the bottle and the background isn't distracting. With the name of the company 'fairlife' being displayed in a lowercase font and including an explanation mark in place of the I, the company presents itself in a welcoming and approachable sense. 

 

  The artist I choose to reflect upon is Zipeng Zhu. His artistic approach follows a pop art and vibrant style that includes many advertisements along with pride centered campaigns. The specific artwork featured above appears on the cover of  Renegades of Fashion , a book that is centered around the designer Jeremy Scott and his contributions to the fashion industry .  Within the piece there are nods to specific brands such as McDonalds, Adidas, Moschino, and Nickelodeon; displaying some of the designers Scott has collaborated with. With the eyes being placed at the center of the piece, it draws your gaze to the eyes that display a stern yet comforting stare. The vast contrast of colors and elements between the different sections of the piece, draws your eye to each component individually and gives off balance although the artwork itself is very busy and colorful.